Betfair sister sites include Paddy Power, Sky Bet, Sky Vegas, Sky Casino, Sky Bingo, PokerStars, and Tombola. All of these brands are operated by Flutter Entertainment, which holds licences from the Malta Gaming Authority. 🌍
Betfair merged with Paddy Power in 2016 to create what is now Flutter Entertainment, the world’s largest online gambling company. The group is headquartered in Dublin, making it one of the few major gambling operators with genuine Irish roots.
| 🎰 Brand | 🎮 Speciality | 💎 Best For |
|---|---|---|
| Paddy Power | Sports Betting | GAA and Irish racing |
| Sky Bet | Sports Betting | Football fans, Super 6 |
| Sky Vegas | Online Slots | Exclusive slot games |
| Sky Casino | Live Casino | Table game enthusiasts |
| PokerStars | Online Poker | Tournament grinders |
| Sky Bingo | Online Bingo | Community bingo players |
| Tombola | Bingo | Unique bingo formats |
✅ How to Pick the Right Sister Site
- ✅ Exchange or traditional? – Betfair’s exchange offers better odds but has a learning curve. Sister sites like Paddy Power and Sky Bet use traditional fixed-odds betting if you prefer simplicity.
- ✅ What sports do you follow? – Paddy Power excels at GAA and Irish racing, Sky Bet dominates football coverage, and Betfair Exchange offers the best liquidity for horse racing.
- ✅ Casino or sportsbook? – If slots and table games are your thing, Sky Vegas and Sky Casino are purpose-built for that experience.
- ✅ Claim multiple bonuses – Flutter sites operate separate accounts, so you can often claim welcome offers at each sister site individually.
- ✅ Test the mobile experience – Download the app before depositing. Betfair’s exchange app takes getting used to but is powerful once mastered.
- ✅ Consider customer support – Paddy Power is the only brand in the group that runs a telephone line alongside live chat. The rest are chat and email only.
🎰 About Betfair
Betfair launched in 2000 and fundamentally changed the betting industry by creating the world’s first betting exchange. Founded by Andrew Black and Edward Wray, the platform allows punters to bet against each other rather than against a bookmaker, typically resulting in better odds. 🏇
The exchange model introduced revolutionary concepts like lay betting, where you can bet on something NOT happening, and in-play trading, where you can lock in profits by backing and laying at different prices. Betfair charges a small commission on net winnings rather than building margin into the odds.
After merging with Paddy Power in 2016, Betfair became part of what is now Flutter Entertainment. The Dublin-headquartered company holds licences from the Malta Gaming Authority, which sets the regulatory oversight and consumer protection standards the exchange runs under.
🌟 Sister Site Spotlights
🎯 Paddy Power – The Original
Paddy Power is Ireland’s most recognisable betting brand, founded in Dublin in 1988. Known for irreverent marketing and money back specials, it prices GAA, hurling, and Gaelic football more deeply than any other brand in the group, and it runs more price promotions than Betfair does on the same sports. The company also operates over 250 retail shops, which is where the brand started.
⚽ Sky Bet – Football Specialist
Sky Bet leverages the massive Sky TV audience with excellent football coverage including the Premier League, European competitions, and League of Ireland. The free-to-play Super 6 game attracts millions of players predicting correct scores for jackpot prizes. Request A Bet lets you ask for custom markets, and their Bet Builder tool makes same-game accumulators easy to construct.
🃏 PokerStars – The Poker Giant
PokerStars is the world’s largest online poker site with tournaments running 24/7 at every conceivable stake level. The software is industry-leading, the player pool is massive, and major events like the PokerStars Players Championship offer life-changing prize pools. Whether you’re a casual player or aspiring professional, this is where the action is.
🎰 Sky Vegas – Exclusive Games
Sky Vegas differentiates itself by offering exclusive slot games you genuinely cannot play elsewhere. The site rewards loyal players with daily free spins and runs frequent promotions tied to new releases. If you’re bored of seeing the same NetEnt and Pragmatic Play titles everywhere, Sky Vegas offers something fresh.
✅ What You Get Across the Group
- 💳 Payment methods – Revolut, PayPal, Trustly, Apple Pay, and the major card networks are accepted across the Flutter sites. The cashier list changes with the country on your account.
- 📞 24/7 customer support – Betfair offers round-the-clock live chat, with Paddy Power also running a telephone line.
- 🏇 Exchange liquidity – Betfair Exchange has the deepest markets in the group, with strong depth for all Irish meetings including Leopardstown, the Curragh, Galway, Punchestown, and Fairyhouse.
- 🏐 GAA markets – Sister site Paddy Power offers the most comprehensive GAA betting coverage in the industry for hurling, Gaelic football, and camogie.
- 📱 Quality mobile apps – All Flutter brands have well-designed iOS and Android apps with full functionality.
- 🔒 Strong responsible gambling tools – Deposit limits, reality checks, and self-exclusion are available. Every site carries links to the gambling support service for the market it is licensed in.
🔍 Side by Side
| 🔍 Feature | Betfair | Paddy Power | Sky Bet |
|---|---|---|---|
| Mobile App | ✅ iOS & Android (4.3★) | ✅ iOS & Android (4.6★) | ✅ iOS & Android (4.5★) |
| Betting Exchange | ✅ Yes – Industry Best | ❌ No | ❌ No |
| Lay Betting | ✅ Yes | ❌ No | ❌ No |
| GAA Coverage | ⭐⭐⭐⭐ Good | ⭐⭐⭐⭐⭐ Best | ⭐⭐ Limited |
| Racing Coverage | ⭐⭐⭐⭐⭐ Best Liquidity | ⭐⭐⭐⭐⭐ BOG | ⭐⭐⭐ Available |
| Live Streaming | ✅ Yes | ✅ Yes | ✅ Yes |
| Customer Support | 💬 Live Chat | ✅ Phone & Chat | 💬 Live Chat |
🏇 Understanding the Betfair Exchange
If you’re new to exchange betting, here’s a quick primer. Traditional bookmakers set odds and take your bet directly. On the exchange, you’re betting against other punters, with Betfair simply matching you together and taking a small commission on winnings.
This creates two unique opportunities. First, odds are typically better because there’s no bookmaker margin built in. Second, you can “lay” bets – effectively becoming the bookmaker by betting that something WON’T happen. This opens up strategies like trading positions in-play to guarantee profit regardless of outcome.
The exchange works best for popular markets with high liquidity, particularly horse racing and major football matches. For Irish racing at Leopardstown, the Curragh, or Galway, liquidity is excellent. For niche markets like League of Ireland or club GAA, sister site Paddy Power may offer more consistent pricing.
🎯 Final Thoughts
The seven Betfair sister sites split the work between them. The exchange is still the only product of its kind at this scale, and it is the reason to hold a Betfair account at all. Paddy Power is the fixed-odds brand with the deepest GAA and racing markets, Sky Bet is the football specialist, PokerStars is the tournament room, and the Sky and Tombola brands handle slots, live tables, and bingo.
The accounts are separate, and that is the practical difference from a single-brand bookmaker. Seven accounts means seven balances, seven sets of terms, and seven welcome offers if you qualify for all of them. A free bet issued by Paddy Power is worthless on Betfair, and a bonus won at Sky Vegas stays at Sky Vegas.
Two things are worth reading before you deposit anywhere in the group. The first is the country list on the registration page, because the Sky-branded sites are aimed at a narrower set of markets than PokerStars or Betfair. The second is the offer terms: wagering requirements, minimum odds on qualifying bets, and withdrawal limits differ from brand to brand even inside one company, and on the exchange there is a commission rate to check as well. 🏆
